3 operating pillars of Nestle’s social media: Pete Blackshaw at ad:tech 2012...
Day 2 of ad:tech, New Delhi 2012 opened with a keynote by Pete Blackshaw, Global Head of Digital and Social Media at Nestle, titled ‘Small is the new Big’. Blackshaw shared several interesting examples...
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What Qualities make a Brand Desirable?
Which are the most desirable brands globally? Which brands have become more or less desirable over the past year? These are the questions that Clear’s global study on Brand Desire attempts to answer....
View ArticleFacebook says ad impressions more important than clicks
The recently-concluded IAB MIXX Conference in New York, a prominent event for marketing and agency professionals, featured talks by the most important names in the digital space. Among them was Brad...
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Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising...
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